A London-based executive CV and personal branding service operating since 2011, with Google 4.9 from 247 reviews and a clear specialisation in senior leadership, C-suite, and NED transitions. At £799–£1,350, this is one of the most expensive services reviewed in this series. The Trustpilot score of 2.5 from 4 reviews is statistically meaningless. The documented quality concerns — a 2025 review describing 80% of wording lifted from the original CV and outdated LinkedIn advice — and operational constraints including an 8-week waiting list and a portal-only communication requirement are the key buyer considerations at this price point.
CV People UK is a London-based executive CV and personal branding service operating since 2011, specialising in senior leadership, C-suite, board-level, and NED career transitions. The service is positioned at the premium end of the market — the full Executive Branding Service (CV, LinkedIn profile, cover letter, executive bio, and value proposition letter) costs £1,350, with individual assets at £799 each. The team of 11 executive transition coaches and personal branding specialists collectively claims over 200 years of combined experience.
In this CV People UK, we examine the Google 4.9 from 247 reviews — the strongest single review signal in the dataset — alongside the specific quality concerns documented on Trustpilot, what the premium pricing and operational model mean in practice, and what buyers at this level need to understand before committing. At £799–£1,350, every detail matters more.
Quick Facts
Ratings Across Review Platforms
The Google My Business score of 4.9 from 247 reviews is the dominant independent signal for CV People UK and reflects a broad, verified base of client feedback. The Trustpilot score of 2.5 from 4 reviews is statistically insufficient — a single dissatisfied client with strong feelings could produce that average from this sample size. Both must be read in context.
| Platform | Rating | Reviews | Sentiment |
|---|---|---|---|
| Google My Business | ★★★★★ 4.9 | 247 | Very Positive |
| Trustpilot | ★★★ 2.5 | 4 | Insufficient data |
| Yelp (Harrogate) | Listed — no reviews found | N/A | |
| Glassdoor (employees) | Listed — no reviews captured | N/A | |
| Reviews.io | No listing found | N/A | |
Who CV People UK Is Designed For
CV People UK is not a general-purpose CV writing service. It is positioned explicitly as an executive career transition and personal branding firm. The core offering — executive transition coaching, personal branding, and strategic positioning — is distinct from the document production focus of most services reviewed in this series. The appropriate comparison is not a £95 CV writing service but a boutique executive outplacement or career management firm.
· Director, VP, C-suite, and NED-level professionals in active transition
· Executives with complex, multi-strand career narratives requiring strategic positioning
· Professionals moving into non-executive, board advisory, or portfolio career roles
· Senior leaders who have not updated their CV in 5–10+ years and need a complete repositioning
· International executives building a UK market presence
The service also offers a Professional CV Writing tier for mid-career candidates, but pricing and terms for this service are not publicly displayed — a consultation is required. The review data available relates predominantly to the executive service.
Services Offered
The full Executive Branding Service is genuinely comprehensive — five documents for £1,350, including an executive bio and a value proposition outreach letter that few comparable services include as standard. Professional headshots and a branded LinkedIn banner are also included. Interview coaching and executive transition strategy coaching are available as separate engagements.
All work is delivered in PDF and Microsoft Word format. The service does not support Apple Pages or Google Docs. All client-writer communication must take place through the proprietary portal — email is not an accepted communication channel during the engagement.
Pricing & Packages
CV People UK’s pricing is disclosed in the FAQ section of the executive service page rather than in a prominent pricing table on the main page. The £1,350 full package and £799 per individual asset are among the highest prices in this review series — comparable to, and in some cases exceeding, US executive CV services reviewed alongside UK services.
| Service | Price | What’s included |
|---|---|---|
| Complete Executive Branding Service Full package | £1,350 | Executive CV · LinkedIn profile · Cover letter · Executive bio · Value proposition letter · Professional headshot · LinkedIn banner |
| Executive CV only | £799 | Single document · ATS optimised · Consultation included |
| LinkedIn Profile only | £799 | Full profile optimisation · Consultation included |
| Professional CV (mid-career) | From £799 (consult required) | Separate team · Separate pricing enquiry |
| Academic CV (specialist) | Upcharge applies | Legal, medical, academic formats · Additional cost above standard rate |
The Marketing Claims — What the Data Actually Shows
CV People UK’s website contains several specific quantified claims about client outcomes. These are presented with more rigour than most competitors in this series, but the methodology warrants scrutiny at this price point.
| “Quadruple interview conversion rate” | Self-reported survey, 11% response rate (1,127 of 10,170) |
| “Shave 13 weeks off time-to-placement” | Same self-selected sample — not independently verified |
| “24% starting salary increase” | Same self-selected sample — not independently verified |
| “Highest-rated executive CV service in the UK” | Self-asserted — no independent ranking cited |
| Media logos (Forbes, BBC, Guardian) | Displayed without specifying editorial vs. cited |
| “200+ years combined experience” | 11 specialists × 10+ years each — mathematically plausible |
Quality & Process
The CV People UK process is more substantive than most services at any price point. Every engagement begins with an in-depth phone or Zoom consultation, typically 60 minutes, to extract the career narrative, positioning strategy, and target audience. A dedicated specialist is assigned — and can be changed at no cost if the client is dissatisfied with the initial assignment, with the 3-day delivery clock restarting. The proprietary portal manages all document delivery and revision communication.
Named coaches praised in Google reviews (Josh, Susan) are described as attentive, detail-oriented, and genuinely focused on the client’s specific requirements. The 2023 Trustpilot review from Anna Haynes — who had a poor initial assignment, escalated the matter, was reassigned to Gavin, and received an excellent result — is also worth noting as evidence that the escalation and reassignment process does function when invoked.
| Consultation | Phone or Zoom · Typically 60 minutes |
| Dedicated specialist | One named coach per engagement |
| Writer reassignment | Available at no cost — 3-day clock restarts |
| Standard turnaround | 3 business days from consultation |
| Total executive package | Approximately 10 business days |
| Communication method | Portal only — email not accepted |
| Revisions | Unlimited — no time limit |
| Auto-close | 14 days inactivity / 30 days absolute |
| AI tools | Not mentioned anywhere on site |
| Delivery format | PDF and Microsoft Word |
| ATS optimisation | Applied as standard |
What Real Customers Say
We analysed reviews from Trustpilot and Google My Business. The Google reviews are the more statistically meaningful sample. The Trustpilot reviews — though low in volume — contain specific complaints that carry considerable weight at this price point.
Writer Josh was praised for attentiveness to detail, clear and personal communication throughout, and successful tailoring of the CV to high industry standards with an emphasis on core leadership attributes. Described as an absolute must-use for business sector professionals seeking career advancement.
Writer Susan delivered an Early Career Starters package described as flexible, fast, and genuinely focused on the client’s specific requirements. CV, cover letter, and LinkedIn optimisation all completed to a high standard through a smooth process.
Had a poor initial start but raised the concern formally with CV People, was assigned a new writer (Gavin), received an apology and a refund, and ended up with an excellent CV that was generating interest from recruiters and receiving compliments from agents. The concern was handled professionally and fairly.
A senior-level CV order found that approximately 80% of the wording in the delivered draft was drawn directly from the original CV — described as being “dumbed down” rather than elevated. The industry expert assigned had no knowledge of Workday, which is the primary recruitment software in the client’s sector. Errors including incorrect dates required repeated correction until the client gave up and fixed them personally. The LinkedIn profile review was described as a complete waste of money — explaining LinkedIn sections generically without advising on specific content, and recommending a LinkedIn Skills Assessment feature that no longer exists. All communication routed through the platform created additional confusion. The final CV was rejected at the first stage across all applications.
Promises made during the sales process were subsequently denied by the company within the same written communication thread. Boilerplate excuses and sales language were used to avoid delivering on the service paid for. Described as deliberately draining the client’s energy through repetitive non-responses rather than resolving the issue.
The CV delivered did not pass any ATS filters during the subsequent job search. The client had to engage a different service to obtain a functional CV. Described as one of the worst service experiences encountered.
Pros & Cons
Pros
- Google 4.9 from 247 reviews
- 11 executive transition specialists (named)
- 200+ years combined experience
- 14 years in business (since 2011)
- Full package includes 5 documents + headshot
- Executive bio and value proposition letter included
- Free CV review (consultative)
- In-depth 60-minute consultation included
- Writer reassignment at no cost if dissatisfied
- Unlimited revisions, no time limit
- Proprietary portal — structured project management
- ATS optimisation as standard
- MS Word + PDF delivery
- Anna Haynes case confirms escalation process works
Cons
- Up to 8-week waiting list
- Limited to 60 clients per month
- £799–£1,350 pricing — highest in UK series
- 10% admin fee if cancelled before assignment
- No refund after first draft delivered
- No monetary refund after 60 days
- Portal-only communication — no email
- Auto-close: 14 days inactivity / 30 days absolute
- 80% wording copied complaint (2025, documented)
- Outdated LinkedIn advice documented
- ATS failure complaint documented (2024)
- Individual writer profiles not published
- Marketing statistics from 11% response rate survey
- Trustpilot 2.5 (only 4 reviews — limited signal)
Support & Communication
CV People UK responds to complaints within 2 business days through the proprietary portal or by phone. The Anna Haynes Trustpilot review confirms the formal escalation process — writer reassignment with apology and refund — does function as described when invoked through the correct channels.
| Phone | +44 (0)208 068 3950 |
| Location | London, England |
| Communication during project | Portal only — email not accepted |
| Complaints response | Within 2 business days |
| Writer reassignment | Available at no cost |
| Social — Instagram | @cvpeopleuk |
| Social — LinkedIn | cvsuite |
| Social — Facebook | cvpeopleuk |
| Social — YouTube | @cvpeopleuk9133 |
| Social — X (Twitter) | @cvpeopleau |
| r/IWantOut |
Executive CV ROI Calculator
CV People UK frames its pricing explicitly against executive salary levels — “a single week’s salary far exceeds the investment.” Their survey data claims clients shave 13 weeks off time-to-placement at this level. Enter your figures to evaluate.
* The up-to-8-week waiting list means you may be 2 months from your first consultation after purchasing. Factor this into your search timeline. Confirm the current waiting time before placing an order. No monetary refund is available after the first draft is delivered.
Our Verdict
CV People UK occupies a genuinely distinct position in the UK CV writing market — an executive career transition and personal branding firm rather than a document production service. The Google 4.9 from 247 reviews reflects real, consistent satisfaction from clients who are well-matched to what the service actually offers. The inclusion of an executive bio, value proposition letter, professional headshot, and branded LinkedIn banner in the £1,350 package represents comprehensive positioning support that goes well beyond what most services provide at any price.
The caveats at this price point are more consequential than at lower tiers. The 2025 Trustpilot complaint — 80% of wording lifted from the original CV, industry expert unfamiliar with the client’s core software, outdated LinkedIn advice — is a specific, credible, senior-level complaint that carries genuine weight at £799+. The strict refund terms, 8-week waiting list, and portal-only communication model create operational constraints that some clients will find frustrating. The marketing statistics from an 11% self-selected survey response rate should be treated with appropriate scepticism.
Best for: Senior executives, directors, C-suite leaders, and NED candidates who understand they are buying strategic career positioning and personal branding rather than a document, and who are not under immediate time pressure given the potential waiting list. Use the free consultation to assess fit before committing. Ask explicitly about current waiting times, confirm the portal-only communication requirement is workable for your style, and understand the refund terms fully before paying.
Executive CV, LinkedIn, bio, value proposition letter — from £799
Google 4.9 from 247 reviews · 11 executive specialists · Confirm waiting times before ordering
Visit CV People UK →